Saturday, May 19, 2007

Google creates uber search site

MOUNTAIN VIEW, Calif.--In its biggest revamp ever to its home page, Google on Wednesday launched its version of universal search, a redesign that will list in one place search results from a variety of media.

Combined with its other new features, universal search not only makes it easier to find relevant information in one place, it will put even more pressure on Google's competitors.

Instead of using separate search pages for photos, video, news, archived news, scanned books and other sources relevant to, say, "Steve Jobs," Google's universal search users will find links to all of those sources in a single search attempt.

"Now with universal search we can provide a more holistic answer," Marissa Mayer, Google's vice president of search products and user experience, said during a "Searchology" media event at the company's Mountain View, Calif., headquarters.