Microsoft opens up on Web strategy at Mix '07
Microsoft's strategy in the new world of ad-supported online software is, in some ways, business as usual: use aggressive business terms to undercut rivals, and cozy up to developers.
At the company's Mix '07 conference in Las Vegas on Monday, Chief Software Architect Ray Ozzie and other Microsoft executives are scheduled to lay out the elements of Microsoft's "software plus services" push, its approach to making money from hosted Web services while keeping customers tied to its desktop software.