Monday, June 11, 2007

Bon Jovi bundles iTunes album with Ticketmaster sales

In what's being billed as a first, Bon Jovi is bundling a digital iTunes copy of the band's upcoming album, Lost Highway, with advance tickets for October concerts in Newark, N.J.

The stand, which begins October 25 and may be expanded beyond the initial five shows, will open the new Prudential Center in Newark.

The online presale program will be available exclusively to American Express cardholders beginning June 12 through June 14, and to the general public from June 15 through June 22. Tickets without the digital-album download will then be available for purchase by the general public beginning June 23.

Fans who purchase the Lost Highway Ticket Package will receive a code from Ticketmaster that enables them to download Lost Highway from iTunes beginning on its June 19 release. The ticket-album package will cost $9.99--the price of the album on iTunes--more than tickets later sold on their own. Album sales in the bundle will count toward the album's Billboard chart position, whose sales source is Nielsen SoundScan.

For those fans who have already preordered Lost Highway from Bon Jovi's Web site or iTunes, Bon Jovi and Ticketmaster have arranged for iTunes to provide a passcode that will enable them to purchase a single presale ticket for $9.99 less without adding the digital album.