Friday, June 15, 2007

MySpace mini episodes, courtesy of Honda

MySpace mini episodes, courtesy of Honda

Years after Volkswagen challenged drivers to "Think small," another automaker, Honda, plans to run smaller commercials for a smaller car in smaller versions of television series.

Honda will be the sole sponsor of what Sony Pictures Television is calling the Minisode Network, which is scheduled to launch next week. Visitors to MySpace.com will be able to watch episodes of 15 vintage Sony series like Charlie's Angels, The Facts of Life, Fantasy Island and Who's the Boss, edited from their original lengths of 30 or 60 minutes each to an Internet-friendly 4 to 6 minutes.

To mirror the pared-down programming, Honda and its longtime agency, RPA, have agreed to run only 8 seconds of commercials with each episode, appearing before the shortened show starts.